MUKTA A2 Cinemas announces the launch of "Drive-In BH" Bahrain's first Drive-in cinema

Movie fans in Bahrain will soon be able to watch a selection of the best films from the comfort of their own car on a massive screen as movie theater chain Mukta A2 Cinemas and well known event management group PICO, gear up to launch a drive-thru cinematic experience at the iconic Bahrain Bay.

The audience will be able to enjoy movies spanning a multitude of genre in the comfort of their seat alongside food, snacks and drinks, all while adhering to social distancing rules. As an added safety precaution, cars would be parked at a safe distance from one another and all transactions would be contactless through digital solutions.

Movies' soundtracks will be played through on a dedicated radio channel which can be heard on their car stereos. There's more, along with series of film nights, there will be stand-up shows, live music events, special performances etc. before the actual movie screening.

The experience will include movie tickets along with a generous food and drinks package. Added menu options with gourmet offerings like hotdogs, burgers, nachos, pizza etc. will also be offered.

Mukta A2 Cinemas is bringing movies to its audience with an old experience of drive-in movies, which has social distancing built into their very DNA. With Mukta A2 Cinema's years of cinema expertise and PICO's rich experience in events, the combination of the two will surely create a magical experience.

Speaking of this special announcement, Rahul Puri, Managing Director Mukta Arts Ltd., said ‘It is a real feather in our cap that Mukta A2 Cinemas has launched the first Drive-In theatre in Bahrain. During a really challenging time for the Exhibition space globally, this kind of innovation and quick thinking to shift infrastructure and business models can be the difference. Congratulations to the whole team and I am sure it will be a giant success!'

Commenting on this achievement, Akshay Bajaj, Business Head Mukta A2 Cinemas Baharain said, "Mukta A2 Cinemas is proud to launch Drive-in BH, a brand that is much more than a nostalgic idea or retro way to see movies. It is a first-of-its-kind entertainment destination. People are looking for safe and quality experiences and drive-in cinemas are the perfect destination to keep them connected to the movies in these times. We are thrilled to partner with PICO International to create this shared and unique cinematic experience and to bring the people of Bahrain together in a safe and friendly environment."

About Mukta A2 Cinemas:

Mukta A2 CINEMAS, a fast growing cinema chain in India was founded by Mr. Subhash Ghai, the Showman of Bollywood, one of the most prominent Film Directors in India, with an aim to provide a Multiplex experience at affordable prices, the company currently has 34 properties with 72 screens in India and an International presence with a 6 screen Multiplex in the Kingdom of Bahrain. Mukta A2 Cinemas provides its patrons with state-of-the-art sound, 3-D picture quality with comfortable seating, a soothing and elegant ambience and a sumptuous array of food & beverages. The cinemas offer a high standard of services that are upheld by a young and dynamic team of professionals with a strong background in the exhibition industry.

MUKTA A2 CINEMAS, Juffair, Bahrain

Mukta A2 Cinemas has a 6 Screen Multiplex with a total seating capacity of 960, In the heart of Bahrain at Juffair Mall. It provides Options for movies from Hollywood, Arabic, Tagalog and other Indian films. State of the art sound system with Dolby Atmos and Quantum Logic surround sound. Cinema concept that suites people of all pocket sizes with VIP Recliners, Sofas and Rockers Seats. Gourmet Food and Beverage options with high service standards upheld by a young and vibrant team.

About PICO

Pico is a Total Brand Activation company with a proven track record of nearly half a century long. With an international global network of over 2,500 creative professionals in 35 major cities worldwide, with access to 100,000 square metres of production facilities, Pico offers a 360° approach for a total brand concept development. Pico International Bahrain was established in May 1999 as the 22nd office in Pico Group's worldwide network of offices and second within the Middle East. Since 1999, Pico Bahrain has achieved a significant record of projects in major events, exhibitions, conferences and interior fit-outs & signage. Combining an international network of resources and local knowledge, Pico Bahrain has successfully completed projects for local and international clients, within Bahrain and overseas. From exhibition, events and world expos; to retail concept and branded environments, museums, permanent exhibits & themed environments to sports marketing, Pico has in-depth expertise in converting ideas into unparalleled experiences.