Bollywood stars are known for their immense fan following, unparalleled influence and their guaranteed box office returns. One of the biggest stars in the industry-Salman Khan fits this description like no one else. His mere presence in any film is often seen as a sure fire way of delivering a massive hit. However, his latest film Tubelight has turned this long established trend upside down.
The most surprising element is that Tubelight was an Eid release. If we look at the track record of Salman Khan's movies that have released on Eid, in 2015 Bajrangi Bhaijaan directed by Kabir Khan entered the Rs 300 crore club as did his film Sultan in 2015. In 2014 his Eid release Kick went on to earn Rs 230 crore while Eka Tha Tiger, which was released during Eid in 2012, earned Rs 200 crore.
According to Rahul Puri, Managing Director, Mukta A2 Cinemas, the marketing campaign of Tubelight was not built on the first trailer, which confused the audience. He also stated that the critical element of good music was missing from the film, which eventually led to its current fate.
"Tubelight perhaps suffered from a lack of well-promoted music. There was really only the one song that was promoted well and for Salman's films music is such a key aspect. I do think though that the promotion campaign also never really built on the first trailer that was released. Therefore the film seemed to be showing you again and again parts of the story that previous trailers had already revealed. This may have confused the audience into thinking the film was something it was not," commented Puri.