Mukta Arts Limited is committing all endeavors toward integrating a world-class studio culture from education to exhibition and production to distribution, thereby equipping the company to lead and enrich the world of entertainment.
Started 40 years ago, Mukta Arts is one of the most reputed companies in the Indian Entertainment Industry and has pioneered many firsts, which has been a benchmark for other companies in this sector.
Mr. Subhash Ghai, the name behind Mukta Arts and an institution in himself, is the founder and creative head of the company and it is his vision, which has catapulted Mukta Arts to where it is today — An illustrious entertainment brand that is known to every Indian.
The present business of Mukta Arts is the generation and distribution of content for the Entertainment Industry. It has to its credit a long list of commercially successful Hindi and regional films. These films have been extensively appreciated by the audiences both in India and overseas. The films therefore, also have a considerable amount of archival value, which ensures a steady flow of revenue into the company.
In addition to this the company also controls over many multiplexes and single screens in the North of India. These include some of the biggest chains in the country. This gives the company major distribution and exhibition strength which it passes on, not just for its own films but also for those from outside producers.
During the last 40 years, the company has produced over 30 films and growing, all of which have generated tremendous profits for the company. Films like Karz, Hero, Karma, Ram Lakhan, Saudagar, Khalnayak, Pardes, Taal and Yaadein are memorable blockbusters which have a huge fan following. In addition to this, the company has also produced some memorable movies like Jogger’s Park, Aitraaz, Iqbal, Black & White and their most recent highly acclaimed Black & White and Kaanchi. Movies like Joggers Park, Iqbal and Black & White demonstrate that the company has a varied definition of quality cinema which spans across budget, genre and scale making Mukta Arts films some of the most sought after products with audiences, critics and the trade. The company has also produced regional films (Double Di Trouble, Samhita — The Script, Kashmakash, Valu, Sanai Chaughade) including the award winning Valu, which has wowed audiences across the world.
Mukta Arts has been scaling up its productions and has various films at differing stages of production. The company expects to ramp its production slate up exponentially in the coming years. And with graduates now coming well prepared from Whistling Woods International, the company’s production and distribution slate seems poised for lift-off.
The most prestigious project for Mukta Arts currently is The Whistling Woods Institute for Film, Television and Media Arts (WWI). WWI is India’s leading private film school nestled in Film City on twenty acres of landscaped grounds. The Institute has prepared and will continue preparing gifted, raw talent for careers in the Entertainment Industry by providing unparalleled training in all aspects of filmmaking and television production-the aesthetic, the technical and the professional.
Outfitted with state-of-the-art facilities and running in conjunction with a fully operational professional shooting studio, the Whistling Woods Institute will be a benchmark facility in South Asia. Leading educators, filmmakers, technicians and professionals from the Indian industry and abroad form the core faculty, with a student body selected from the best of Indian, Asian, NRI and international candidates.
With WWI graduates now being placed in some of the best media and entertainment companies in India and increasingly making a mark for themselves, the WWI brand will now leverage itself across India and globally. WWI’s next step is a multi-location campus strategy that will establish WWI as the leading player in film, television and media arts education in the world.