MUKTA A2 CINEMAS completes a half century with 50 screens, by taking over the operations of the iconic New Excelsior theater in Mumbai

The cinema chain is taking over the operations of New Excelsior, and revamping the classic structure by maintaining its heritage sanctity and making it relevant to audiences today

Mumbai, 9th February 2017: One of India's most reputed and esteemed film banners, Mukta Arts Limited has been consistently providing its audience with the best of on-screen entertainment for decades. Taking the legacy ahead, Mukta A2 Cinemas, a division of Mukta Arts Limited has recently launched the prestigious South Mumbai Cinema, "New Excelsior", under its brand through its newly formed wholly owned subsidiary for an unparalleled audio-visual experience. Warmly inviting all the cinema lovers of Mumbai for a better cinematic experience at the New Excelsior Cinema, Mukta A2 Cinemas has completely revamped this classic beauty, which has been re-launched today taking over its box office operations.

The launch of this iconic cinema will take place in the presence of Mr.Subhash Ghai, along with the RAM LAKHAN duo Anil Kapoor & Jackie Shroff as well as prolific actors Anupam Kher, Gulshan Grover & Satish Kaushik at the New Excelsior Cinema in Fort. Just like the movie RAM LAKHAN that premiered at the New Excelsior Cinema in 1989, many of Subhash Ghai's masterpieces have also premiered at this classic theater.

Considered to be one of the oldest and most classic single screen theaters of all time, the New Excelsior Cinema is getting a makeover as Mukta A2 Cinema takes over this vintage theater.

The New Excelsior Mukta A2 Cinemas will have Dolby surround sound technology for a soothing movie experience. The newly refurbished theater will have 598 seating capacity creating an aura of the good old days with the additional contemporary touch brought in via Mukta A2 Cinemas. The New Excelsior Mukta A2 Cinemas will be open for the cinema lovers soon. Mukta A2 Cinemas has kept in mind the prestigious heritage of New Excelsior and has brought it to life with its exorbitant decor while revamping it.

Commenting on the occasion Mr. Rahul Puri, Managing Director, Mukta Arts Limited further said, "The people of Mumbai have an age-old connection with New Excelsior, one of the most iconic structures in the Southern part of the city. It is our privilege to take over the operations and revamp the theater by maintaining its sanctity. We have always endeavored to give our patrons unparalleled cinematic experiences, and we hope to continue doing the same with our 50th screen, a milestone takeover in itself."

An ecstatic COO, Mr Satwik Lele said "We are very excited about the new venture and look forward to regaling movie enthusiasts in South Mumbai. The New Excelsior Mukta A2 Cinemas has all amenities one might expect from a cinema right from location to comfortable seating, surround Sound system and the best movie viewing experience that we at Mukta A2 Cinemas strive to offer"

Mukta A2 Cinemas has been successfully operating with 49 screens in 15 cities with the opening of New Excelsior Mukta A2 Cinemas, it completes 50 screens making a PAN India and International presence to cater to the myriad need of the movie buffs across the country. The company had very recently launched its 1st property in Middle East at Juffair Mall, Bahrain with six screens and a seating capacity of 960 people.

About Mukta A2 Cinemas:

One of India's most reputed and esteemed film banners, Mukta Arts Limited has been giving its audiences the best of on-screen entertainment for decades. With the intent of providing patrons with an affordable luxury cinematic experience, the company took a step further and created its own brand of multiplexes MUKTA A2 CINEMAS, which is now spread across 50 screens and is one of the fastest growing Multiplex chains in India. The theater boasts of comfortable seats and offers state-of-the-art technology in picture and sound complimented by a soothing ambiance and an exciting variety of F&B options.

Mukta A2 Cinemas is currently present in 15 cities- Mumbai, Ahmedabad, Baroda, Rajpipla, Gulbarga, Vishakapatnam, Banswara, Sailu, Hyderabad, Sangli, Bhopal and Kundli, Aurangabad, Dehradun, Navi-mumbai making a pan India presence to cater to all the parts of the country.

The company has also pegged its presence in International markets with a branch at Juffair Mall, Bahrain with six screens and is soon to open branches in Kolkata, Pune, Gangawati etc.